UNITED
WE ARE

UNITED
WE ARE

DESIGN / ART DIRECTION

Vredestein's enginering team has developed sophisticated data tracking methods to test their tyre performance. Normally, this data is being used to optimize the the performance of their products on area's such as traction, breaking acceleration and handling. To demostrate this advanced development of Vredestein tyres, the twice #1 voted DJ Hardwell and F1 pilot Carmen Jorda have been paired up to create a music track and video in which we will see the driving data being visualized. 

For this, I've completed detailed (HUD) design that visualizes driving and music data in this videoclip.

rotation
sliding_film
windtunnel1
connected

Remix your own video 


In addition to the video clip, we have designed a mixer tool in which people can remix their own track based on the melodies of DJ Hardwell and the sound modifiers based on car driving. 

Create your own music video

mixer_ui

Credits

Design / Art Direction: Vinesh Gayadin
Design Direction: David Navarro
Producer: Jesse Houweling
Art Direction: Guney Soykan

Technical lead: Emanuel Flores Elias
Animation: Superhero Cheesecake
Lead animator: Martijn Dekker

Agency: J. Walter Thompson Amsterdam
Client: Vredestein

Selected Work

G-STAR X25 IIProject type

The Next RembrandtDesign / Design Direction

– Website / Film

AbridgeArt Direction, Design

– Branding / Internactive

Style MathematicsDesign / Art Direction

– Interactive / Film / Misc

HorizonsDesign / Art Direction

– Film

RaynsieDesign / Art direction

– Interactive

DisplacementDesign / Art Direction

– Interactive

United We AreDesign / Film Graphics

– Film

Eye Filmmuseum TouchDesign / Art Direction

– Interactive

Misguiding GuideDesign / Art Direction

Interactive

Rémy MartinDesign / Art Direction

– Interactive

The AmbassadorksDesign / Art Direction

– Interactive

Adidas SambaDesign / Art Direction

– Interactive