TWITTER
ANALYST DAY

TWITTER
ANALYST
DAY

CREATIVE DIRECTION / ART DIRECTION / FILM

Twitter is a platform where a lot of public conversation is happening. But with this 30 minute video, Twitter takes the stage to share exciting information about itself and it's future planned features. The video contains a big amount of deep, insightful information, which is presented from beginning to end by Twitter's head of product and Twitters's head of design.

This brought the challenge to craft a narrative and to produce an audio-visual language to help balance comprehensiveness and excitement from minute one till minute thirty. The work included crafting the narrative, art direction, and direction for live action film, design, motion, editing and sound.

Crafting the narrative

The narrative is carefully designed to balance comprehensiveness and excitement. This involves structuring information, live action, and motion in a way that creates constant tension in pacing and the density of information. Below, you will find that after setting our 'mise en scène' (to set the stage for speakers and Twitter's context), the narrative goes through many of these beats that ramp up or down in pacing/action to retain attention span and clarity.

Storyboarding for live action and more

Following the narrative, I have worked through scene-by-scene storyboarding to conceptualize the requirements for the film in terms of design, motion, and live action. We directed the live action shoot based on this storyboard to ensure a smooth flow and to allocate appropriate breaks for motion, scene transitions, and other elements that would need to come together in the final edit.to reserve the right breaks for motion, scene transition and other elements which would need to come together in final edit.

Design and motion

Using the brand's voice to execute on story

The design and motion language is based on Twitter's brand. This is using analogue artifacts such as raw textures and paper tears, along with expressive typography. To help stearing the narrative and to bring a sense of progress in the video, we used this language to set up themes per chapter to visually imply the different sections of the complete story.

Product design

Since many of the features shown in the video are feature concepts, prototyping and detailed flows had not been designed yet. We worked together with Twitter's head of product and team, to complete the designs of missing flows for product concepts (a massive task). After this stage, the product screens have been animated to fit the needs of the storyboard, to create clear examples to help tell the story.

Bringing together storyboards, design, motion, live action, product design, copy, grading, sound design, music & editing according to a well thought out narrative.