THE
MISGUIDING
GUIDE
THE
MISGUIDING
GUIDE
DESIGN / ART DIRECTION
Fashion brand 'Scotch & Soda' created an unusual guide to discover the hidden spots in the city of Amsterdam. By following the stories of nine individuals, an illustrator (Jan Rothuizen) has illustrated the map of Amsterdam, as told by these stories. The right way to get 'lost' in the good sense of the word. To help delivering the stories and the maps per story, I have teamed up with the Scotch & Soda team to design the digital magazine.
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Credits
Design / Art Direction: Vinesh Gayadin
Development: Virgil Spruit
Creative director: Paolo Martins
Producer: Chantal Solkesz
Digital Director: Matti Djateu
Client: Scotch & Soda
Illustrator: Jan Rothuizen
Photographer: Mounir Raji
Selected Work
G-STAR X25 IIProject type
The Next RembrandtDesign / Design Direction
– Website / Film
AbridgeArt Direction, Design
HorizonsDesign / Art Direction
– Film
RaynsieDesign / Art direction
– Interactive
DisplacementDesign / Art Direction
– Interactive
United We AreDesign / Film Graphics
– Film
Eye Filmmuseum TouchDesign / Art Direction
– Interactive
Misguiding GuideDesign / Art Direction
Interactive
Rémy MartinDesign / Art Direction
– Interactive
The AmbassadorksDesign / Art Direction
– Interactive
Adidas SambaDesign / Art Direction
– Interactive