EYE
FILMMUSEUM
TOUCH

DESIGN / ART DIRECTION

The Eye Film Museum in Amsterdam preserves and presents films. It is located on the North side of the river that devides the center of Amsterdam with the less popular North of Amsterdam. Becides the screenings and exhition, it also has a spacious bar/restaurant with a view over the river, facing the Amsterdam city center. The effort of crossing the river to it's less popular side makes visits less spontanous; people come with the strict purpose to see a screening or a visit to the bar/restaurant. This creates a challenge to drive people into further exploration of the museum's activities.

This design of an interactive touch screen enables to serve to types of audiences; A – The explorational visitors and B – The goal directive vistors. The explorational visitors (e.g. those who visit the bar/restaurant and have no intention to see a film), are uninformed, and need to be given the opportunity to explore the museum's activities through program's, trailers, and other media. At the same time, goal directive visitors (e.g. people specificly interested in seeing a screening right now) still need to be served with direct information and anwers to their questions (how much longer untill the film, what film, what room). – In other words; serve those who haven't decided yet and those who have decided already.