Designer / Art Director / Associate Creative Director – Crafting stories through visual design, content, product. Currently at Meta BrandX.

Selected work

Vision, art direction, design and content.
I create brand and product experiences.

Vision, art direction, design and content.
I create brand and product experiences.

Vision and concept design

In my 15 years of design experience, I worked in early stages of strategy and vision to contribute with story narritves and ideas of how experiences and messages come to live. For brands in many industires, like Twitter, Google, Tommy Hilfinger amonst others, I helped setting up new vision and concept design for campaign touch points and product experiences.


Art direction and design

A core part of my creative work is crafting the visual tone and feel in brand or product experience. Over the years I have set art direction and hands on design on many websites, campaigns, brands, film, product, installations and all in between. I deeply enjoy crafting visual universes that help brands and product find their voice into interacting with their audiences.


Branding and content

While having worked in many industries, I have embraced full capabilities to express and communicate in many rich forms. With a core in art direction and extensive experience in visualizing ideas, I have helped brands like Facebook Messenger, Google, Abridge and Twitter to deliver projects in the forms of film, photography, and full branding.

This means projects in the shape of films for social, brand and campaigns, narrative videos to communicate vision and product, direction for live action, post production (edit, motion and coloring) and photography. In addition to that; direction and guidances for full brand identities.


Experience design


Product design




(Interactive) Storytelling

Designing ecosystems


AR / VR / MR
Service experiences
(Retail) installations