United We Are
Design: Vinesh Gayadin, David Navarro / Agency: J. Walter Thompsom Amsterdam / Animation: Superhero Cheesecake
From tyre data to musical track
To demonstrate the performance of the premium tyres of “Vredestein", worlds #1 DJ “Hardwell" and F1 pilot "Carmen Jorda" teamed up to create a music track by using the data of the tyres in action. The music track came with a video clip for the global launch, starring these exclusive creators in the act of driving and mixing. It contains extensive UI design for over 13, rich, in film screens. All designed to correlate with the tyre data and music patterns.