United We Are

Design: Vinesh Gayadin, David Navarro / Agency: J. Walter Thompsom Amsterdam / Animation: Superhero Cheesecake

From tyre data to musical track

To demonstrate the performance of the premium tyres of “Vredestein", worlds #1 DJ “Hardwell" and F1 pilot "Carmen Jorda" teamed up to create a music track by using the data of the tyres in action. The music track came with a video clip for the global launch, starring these exclusive creators in the act of driving and mixing. It contains extensive UI design for over 13, rich, in film screens. All designed to correlate with the tyre data and music patterns.

Film Graphics

Film snippets

Design elements

Final video

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+31655792011 / vineshgayadin@gmail.com / © 2017 Vinesh Gayadin (Art) & Liao Chen (Dev) / Disclaimer