Design: Vinesh Gayadin, David Navarro / Brand: Tuborg / Agency: JWT Amsterdam
Now is the time for new designs
To improve the relationships and engagement with their young, energetic audience, the Danish beer brand Tuborg was in need of a new direction in communication. The new design responds to this by using the involvement of the brand in music events as a primary tool of communication. Resulting into instant (location based) event calendars, audio responsive application designs, elaborative event and product pages.
Actual audiovisual interactivity
This ‘24hour DJ app’ presents a program of exclusive DJ sessions while it generates rich, audio reactive visuals during sessions. It also allows unique interactions with the listeners and DJ.