Heineken Sambaselfie

Design: Vinesh Gayadin, Jan Jesse Bakker / Brand: Heineken / TBWA

Orange madness

With the deep love for soccer and the Dutch National team, The FIFA World Cup is one of the biggest social events by popularity in the Netherlands (hands down). The Heineken #sambaselfie campaign encouraged people to take self-portraits while wearing a Heineken ‘sambashirt’ during the FIFA 2014 World Cup held (in Brazil). The main purpose of the platform designs (desktop, mobile and tablet) is to embrace social activity generated by the Heineken #sambaselfie campaign.

Mobile screens

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+31655792011 / vineshgayadin@gmail.com / © 2017 Vinesh Gayadin (Art) & Liao Chen (Dev) / Disclaimer