Design: Vinesh Gayadin, Jan Jesse Bakker / Brand: Adidas / Agency: United States of Fans + TBWA
Designing with a broad palette
While approaching the FIFA 2014 World Cup, Adidas relaunched a series of their iconic soccer boots. The F50, Nitrocharge, Predator and 11Pro were fully reworked and recolored with unique individual features. The packshot and product experience reflects upon that; strong colors and unique features.