UNITED
WE ARE

UNITED
WE ARE

DESIGN / ART DIRECTION

To demostrate and promote 'Vredestein's' premium car tyres, the twice #1 voted DJ Hardwell and F1 pilot Carmen Jorda have been paired up to create a music video. For the music video, I have designed an extensive, in film 'fantasy' UI that reacts to the motion of the car which is shown in the video. 

rotation
sliding_film
windtunnel1
connected

Remix your own video –
In addition to the video clip, we have designed a mixer tool in which people can remix their own track based on the melodies of DJ Hardwell and the sound modifiers based on car driving. 

Create your own music video

mixer_ui

Credits

Design / Art Direction: Vinesh Gayadin
Design Direction: David Navarro
Producer: Jesse Houweling
Art Direction: Guney Soykan

Technical lead: Emanuel Flores Elias
Animation: Superhero Cheesecake
Lead animator: Martijn Dekker

Agency: J. Walter Thompson Amsterdam
Client: Vredestein

Selected Work

G-STAR X25 IIProject type

The Next RembrandtDesign / Design Direction

– Website / Film

HorizonsDesign / Art Direction

– Film

RaynsieDesign / Art direction

– Interactive

DisplacementDesign / Art Direction

– Interactive

United We AreDesign / Film Graphics

– Film

Eye Filmmuseum TouchDesign / Art Direction

– Interactive

Misguiding GuideDesign / Art Direction

Interactive

Rémy MartinDesign / Art Direction

– Interactive

The AmbassadorksDesign / Art Direction

– Interactive

Adidas SambaDesign / Art Direction

– Interactive