THE NEXT REMBRANDT

DESIGN / DESIGN DIRECTION

With a team of specialist of different disciplines, we have created an algorithm which has crafted a new painting in the style of Dutch painter Rembrandt and proudly shared this story with the world. The story tells how the digital experts we able to develop an A.I. process, including deeplearning and scanning techniques, that lead to an algorithm able to design and craft 'Rembrandt's next' painting.

Within 24 hour after the launch we found ourselves to be featured on 40+ (inter)national newsplatforms including; The Guardian, BBC news, The Verge, Engaget, The Independent, Gizmodo, Dutch National Broadcast News (NOS), The Next Web, Nerdcore, FastCoDesign, The Telegraph, Mashable, Wall Street Journal, NBC and many more.

The story behind the art work

The story is following the narrative of the steps that went in the proccess of creating the 'next Rembrandt' artwork. From gathering the data to determing the subject and from generating the features to bringing it to life using 3D printed paint. We designed a visual language to help visualing the process and to be able to explain the fine details which were applied to the processing of generating this piece of art. Both the film as the website are using the same narrative, where the website carries an extra layer of interactivity to delve in deeper information for those who are interested.

Website

Credits

Agency: J. Walter Thompson Amsterdam
Design / Design Direction: Vinesh Gayadin
Art Direction: Guney Soykan
Technical Director: Emmanuel Flores Elias
Client: ING

Digital Director / Producer: Jesse Houweling
Creative Director: Bas Korsten
Copy: Kasia Haupt Canning / Bas Korsten
Animation: Kreukvrij
Website development: Superhero Cheesecake

Strategy Director: Augustin Soriano
Developer: Morris Franken
Developer: Ben Haastra
Special Advisor: David Navarro
Special Advisor: Ferran Lopez

Selected Work