The story is following the narrative of the steps that went in the proccess of creating the 'next Rembrandt' artwork. From gathering the data to determing the subject and from generating the features to bringing it to life using 3D printed paint. We designed a visual language to help visualing the process and to be able to explain the fine details which were applied to the processing of generating this piece of art. Both the film as the website are using the same narrative, where the website carries an extra layer of interactivity to delve in deeper information for those who are interested.
Agency: J. Walter Thompson Amsterdam
Design / Design Direction: Vinesh Gayadin
Art Direction: Guney Soykan
Technical Director: Emmanuel Flores Elias
Client: ING
Digital Director / Producer: Jesse Houweling
Creative Director: Bas Korsten
Copy: Kasia Haupt Canning / Bas Korsten
Animation: Kreukvrij
Website development: Superhero Cheesecake
Strategy Director: Augustin Soriano
Developer: Morris Franken
Developer: Ben Haastra
Special Advisor: David Navarro
Special Advisor: Ferran Lopez
Selected Work
AbridgeArt Direction / Design / Branding / Product
The Next RembrandtDesign / Design Direction
Twitter Analyst DayDesign / Art / Creative direction / Film
Twitter Media ExperienceDesign / Product / Art Direction
G-STAR Style MathematicsDesign / Art Direction
NASA HorizonsDesign / Art Direction / Film / Motion
RaynsieDesign / Art direction
– Interactive
DisplacementDesign / Art Direction
United We AreDesign / Film Graphics
Eye Filmmuseum TouchDesign / Art Direction / Product
Scotch & SodaDesign / Art Direction
Rémy MartinDesign / Art Direction
– Interactive
Adidas SambaDesign / Art Direction
– Interactive