To embrace the frequent rainy days in the city of Amsterdam, advertising agency 72andSunny has designed and produced a series of rainproof overalls. The overalls are available in a range of bright colors, refelective details and mood-uplifting patterns inspired by Dutch culture. 

To present and offer the products on a digital platform, I have collaborated with 72andSunny to design a digital brand identity and e-commerce platform which reflects the colorful aestathics of the Ransie overalls. 

Closing notes

Design / Art Direction: Vinesh Gayadin
Creative Director: Rey Andrade

Producer: Valentina Mandozzi
Developer: Leonidas Diamantis

Tech. director: Gabor Szalatnyai
Client: 72AndSunny / Raynsie
Special thanks to team Hecho