THE
MISGUIDING

GUIDE

THE
MISGUIDING

GUIDE

DESIGN / ART DIRECTION

Fashion brand 'Scotch & Soda' created an unusual guide to discover the hidden spots in the city of Amsterdam. By following the stories of nine individuals, an illustrator (Jan Rothuizen) has illustrated the map of Amsterdam, as told by these stories. The right way to get 'lost' in the good sense of the word. To help delivering the stories and the maps per story, I have teamed up with the Scotch & Soda team to design the digital magazine.

Misguiding Guide
wayOutWest
sassySouth
wide1
theEverydayCentre
2

.

.

map_suzan
3

Credits

Design / Art Direction: Vinesh Gayadin
Development: Virgil Spruit
Creative director: Paolo Martins

Producer: Chantal Solkesz
Digital Director: Matti Djateu

Client: Scotch & Soda
Illustrator: Jan Rothuizen
Photographer: Mounir Raji

Selected Work

G-STAR X25 IIProject type

The Next RembrandtDesign / Design Direction

– Website / Film

HorizonsDesign / Art Direction

– Film

RaynsieDesign / Art direction

– Interactive

DisplacementDesign / Art Direction

– Interactive

United We AreDesign / Film Graphics

– Film

Eye Filmmuseum TouchDesign / Art Direction

– Interactive

Misguiding GuideDesign / Art Direction

Interactive

Rémy MartinDesign / Art Direction

– Interactive

The AmbassadorksDesign / Art Direction

– Interactive

Adidas SambaDesign / Art Direction

– Interactive