G-STAR
ELWOOD

X25 II

DESIGN / ART DIRECTION

The G-Star Elwood X25 jeans collection is G-Star's unique, excentric and viberant collection, hand picked by Pharell Williams. This collection contains 25 prints with unique stories. For the second drop of this collection, I have collaborated with G-Star to visually anounce (countdown) and highlight this collection and it's story through store displays (global stores) and online platforms. 

pharell
3

Collection release countdown

4
countdown_sharkwhale
countdown_tiger
countdown_portrait_2up

Credits

Design / Art Direction: Vinesh Gayadin
Motion: Vinesh Gayadin
Client: G-Star Raw

Creative Director: Djordy Van Riel
Exec Creative Director: Aitor Throup
Development: Richard Groenendijk


Producer: Nathalie Kraanenburg
Producer: Kevin Verwaard

Selected Work

G-STAR X25 IIProject type

The Next RembrandtDesign / Design Direction

– Website / Film

HorizonsDesign / Art Direction

– Film

RaynsieDesign / Art direction

– Interactive

DisplacementDesign / Art Direction

– Interactive

United We AreDesign / Film Graphics

– Film

Eye Filmmuseum TouchDesign / Art Direction

– Interactive

Misguiding GuideDesign / Art Direction

Interactive

Rémy MartinDesign / Art Direction

– Interactive

The AmbassadorksDesign / Art Direction

– Interactive

Adidas SambaDesign / Art Direction

– Interactive